Oak Lawn IL Real Estate News

I haven’t met Carolyn Capalbo but hope I do sometime.  She is an experienced REALTOR in Prince William County and neighboring Northern Virginia areas.

Network Marketing - Helping a Fellow Agent

I have written a few articles over the years trying to get relocation referrals for some of my favorite out-of-area agents.  But that’s not specifically why I’m writing about Carolyn Capalbo.  Of course, if you read this and are looking for William County homes, please give Carolyn Capalbo a call and tell her Judy Orr sent you.

Not many agents can make an actual living out of relocation referrals unless they pay to work with a relocation company or are wildly popular in large real estate portal and networking sites.  More importantly, it really helps if they work and live in a popular destination area, retirement community or an all-around very desirable area.

You would think I would make a good referral income living and working in the southwest Chicago suburbs.  But I think most referrals end up in near west suburbs and the north side.

However, I have received relocation buyers from my website and top placement for some general terms.  Most listing referrals come from other agents that find me online from my websites or my involvement in real estate networking sites.

I Also Get Local Business From My Websites - and My Name

Getting a good referral is icing on the cake.  But agents like Carolyn Capalbo and myself that are creating an Internet presence are trying to get local buyers and sellers to find us.  Many times they find us doing an area search on search engines like Google, using the name of a town or county they’re interested in.

They also search us by our name for different reasons.  Sometimes they are past clients that hit the Internet first.  Sometimes they lived near one of our listings and remembered our name on a neighbor’s sign but nothing else.  Sometimes they worked with another agent but got our card and are ready to work with someone new.

And this is where Carolyn Capalbo needs help.  Unless an agent has a name like John Smith, they should be able to rank well on search engines by their name alone.  It is one of the first number one positions I held on Google (and there are a couple of Judy Orr’s out there that have an Internet presence, but I believe I’m the only REALTOR).  One of the other Judy Orr’s I share 1st page Google positions with is a doll maker.  I forget what the other one does.

But Carolyn Capalbo shares her name with the mother of a “less than savory” woman involved in a scandal with a former New York governor that eventually resigned when his behavior was exposed.  Now if anyone searches for Carolyn’s name on Google or other search engines, the news stories are flooding the first page, along with photos of Carolyn the REALTOR and photos of the scantily clad daughter of the other Carolyn Capalbo.

What’s the Big Deal?

Maybe this will bring the real estate agent Carolyn Capalbo increased website hits and business.  But most of us realize that the increased web traffic won’t be from interested buyers and sellers, but curious scandal junkies that want more information.  Carolyn has already stated that her own clients have asked her if that is her daughter in the middle of this political mess.  And how can she measure potential clients that won’t bother checking facts and will stay away from her because of this, thinking she was involved?

So I am one of many agents writing blog posts to help Carolyn Capalbo regain her good name in the search engines.  By having enough of us write these posts, we can push the bad publicity of her other namesake down on the search engine pages.  It is very unfortunate that a sleazy part of history has tarnished the name and valuable search engine position of a good real estate agent.

We forget the power of current events and how they affect the Internet.  Most of us are not affected in the way Carolyn Capalbo has been, and I can only hope that if something like this happened to me, others would help me out in the same way.  This isn’t the first time real estate agents have banded together to help a fellow agent in trouble on the Internet and it makes me feel proud to be able to help again.

Be sure to check out Carolyn Capalbo for your Northern Virginia real estate needs.

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